Important Things You Need to Know About Podcasts and Radio

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The Differences Between Podcasts and Radio

A good number of people like to take advantage of the latest technology. This is certainly true when it comes to communication and information gathering. This applies to podcasts, which are now being compared to radio. Both of these play an important role in the general society.

The Differences

When making a comparison of podcasts and radio, emphasis has to be put on what the differences are between these two.

• Editing: With live radio, there are no opportunities to do any type of editing. Some who are presenting the live broadcasts find this to be a disadvantage. For podcasts that are pre-recorded, this is not a problem that has to be dealt with.
• Scheduling: Live radio has to fit into the slotted time schedule. Whereas for podcasts, there are options. They can be live where the same rules would apply, or they can be pre-recorded, which would mean more flexibility for airing time.
• Target Market: There are major differences between radio audiences and podcast audiences. Those who are interested in podcasts are usually niche markets, which means they are interested in a specific topic. This is not typically applicable to radio broadcasts.
• Short-Lived: In most cases, radio broadcasts are short-lived. Whereas with podcasts, they can be evergreen. Meaning their longevity can be extensive.

Knowing the major differences between radio and podcasts clearly defines that they both have an important role to play with the public. Even though technology allows for advancements, they have not outlived their usefulness.

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